FIGC Italian National Team

The Federazione Italiana Giuoco Calcio is the governing body of football in Italy. Every year, the national team plays 10-12 matches per year, containing friendly matches and qualification matches for FIFA World Cup and UEFA Euro. As Italy’s number one sport, more than 50 million people are interested in football in Italy.

One of the world’s most popular football nations

Sponsor brands can take advantage of the huge international popularity of the Italian National team’s success both in Italy and abroad through comprehensive sponsorship rights that range across five levels of engagement. Brands benefit from image association, a state-of-the-art advertising platform, hospitality opportunities, as well as B2B and B2C promotions.


On average the Italian national team reaches a total cumulative audience of 1.1 billion in Italy alone with the FIGC social media platforms reaching over six million fans across Facebook, Twitter, Instagram, YouTube and Google+. The FIGC digital community is one of the most active and fast growing in the world of football.

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