ITU World Triathlon Series

Triathlon is the fastest growing Olympic sport worldwide and the ITU World Triathlon Series, with events across nine countries globally, attracts over 40,000 participants crossing the finish line in front of 1,500,000 spectators worldwide.

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Unique appeal and challenge

The world’s best triathletes, including several Olympic contenders, show their strength with an open water swim (1.5 kilometre) followed by a cycle leg (40 kilometre), before completing the run course (10 kilometre) to cross the finish line. Each course offers its own unique appeal and challenges with varied terrain and climate.

A strong TV product

Worldwide media rights for all nine ITU World Series events in Abu Dhabi, Gold Coast, Cape Town, Yokohama (except host market), Leeds, Stockholm, Hamburg, Edmonton (except host market) and Cozumel (except host market) are available. The broadcast material is delivered through 19 live shows, 3-minute news clips and 15 x 52-minute magazine highlight shows. All TV magazine shows are produced in HD and available via satellite or ftp transfer. The series is produced to exceptionally high standards and is a strong fit for TV as each live programme lasts around 2 hours. The complex, but high-quality production involves up to 30 camera positions including helicopter, motorcycle and boat cameras, state-of-the-art TV GFX incl. 3D course animation and GPS tracking.

Triathlon attracts a dedicated and driven group of active customers and followers. A strong online community keeps digital engagement levels high with 5.5 million website visits, more than 20 million page views and 200,000 Facebook likes.

Endurance Speed Strength

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